Here is something you’ve noticed if you’re perceptive enough: The mainstream media uses different words to describe the same thing depending on what sort of narrative they want to create.
If they support someone, they use very charitable words to describe their deeds. If they don’t, they use the least charitable interpretation of events and go with it.
Some very simple examples to illustrate the point:
I invest, you make bets, Alice Gambles.
You, me, and Alice could have done the same thing but the words give them a different color.
I have reconsidered the matter, you have changed your mind, Alice has gone back on her word.
Same thing. Neither of us did something we said we’d do, but the wording gives them all a different flavor.
Russia invades, USA liberates, China occupies.
All three countries do the same thing. The media portrays them differently to create their narratives.
Now these are very simple examples that you’ve already noticed many times. They’re used to make political manipulations of the masses.
Basically used to create good vs evil narratives that are easy for the masses to digest and to get them to support whatever the owners of the media want them to support.
For example a decade ago, if a terrorist blew up something with a bomb he made at home with a pressure cooker, they would say “a terrorist used a bomb”.
In the last decade, the media has tried to create the narrative that immigrants are always good people, so instead of saying “bomb” they now say “IED” (improvised explosive device) because it doesn’t have the same ring to it as a bomb.
This is how you are manipulated.
When you see the same people being shown in a positive light repeatedly, you begin to think they are “good”.
When you see the same people being shown in a negative light repeatedly, you start thinking that they are “evil”.
Then when given the choice between good vs evil, you pick what is the “good”.
No one has time to sit and analyze who is “right”. Most people just default to who they think is good.
Especially when it’s time to vote.
This is why the left wing candidate is always shown as compassionate, trying to help downtrodden people, trying to get the rich to pay their “fair share”, is against racism, etc.
And this is also why the right wing candidate is always shown as the incarnate of the evil, hates immigrants, causes children to separate from their parents, doesn’t care about animals, “hates” everyone who’s not exactly like him, is a racist, etc.
They want to hammer in a good vs evil framework into people’s heads by repeated exposure to their language manipulation.
And so far it works really well because unless you are actually affected by something, you don’t really think about it beyond PERCEIVED “good vs evil”.
This is how it is. It’s a way to rig the game. The media is a tool of psyops.
Why am I telling you this? Well, when you are aware of something, it affects you less. It still affects you, but less so because you are conscious of it.
But more importantly, you can yourself use the same tactic to support your own causes. Or use it to make better copy for your products (see our full copywriting course here). Or whatever else.
This is now a tool in your arsenal.
– Harsh Strongman
