How Much Does X Pay For Views: Real Numbers With Screenshots

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If you were wondering how much does X pay for views in ad revenue sharing, the quick answer is: Not that much.

Note: This article is regularly updated with newer numbers.

From March 2, 2024 to March 29, 2024 , I made exactly $112.25 from X Ads Revenue sharing.

You can see a screenshot of my creator earnings dashboard below:

The big jump from February’s income is because X now pays you for ads shown on your profile page. Earlier it would only pay for ads in your replies.

Of course these numbers are meaningless without context, so I dug up my twitter analytics dashboard to find out how many impressions I got in the time frame.

I got 14.8 million impressions on my Tweets in for that period – screenshotted below:

At the moment, X only shares revenue for ads seen by verified accounts in the replies of your tweets and on your profile page.

This means any ad views from non-verified accounts don’t add to my payout. In other words, the impressions number is not very relevant, but it’s the only “context” available so far so we’ll use it.

I made roughly $.00758 RPM (revenue per 1000 impressions) or about $7.58 per million impressions.

Of course you might make more or less depending on what percentage of your followers are verified accounts and how many of them click to see the replies to your tweets (as only ads for replies are shared currently).

The point is – I have 376K followers on Twitter at the time of writing and I made $112.25 a month from their X creator revenue sharing program.

Here is another account I own (48 Laws of Power) and it doesn’t make much ad money either:

This account has 375K+ followers and from March 2, 2024 to March 29, 2024, it made $65.10.

Here are the impressions for that period:

The ad revenue is higher at $0.01264 RPM (revenue per 1000 impressions) or about $12.64 per million impressions.

So a fully automated bot (@48_quotes) made $12.64 per million impressions, while a 100% actively managed account (@lifemathmoney i.e. my personal account) made $7.58 per million impressions.

Most accounts are making somewhere around $10 per million impressions – I’ve privately verified this with some of my friends who also run big X accounts.

Most of you with less than half a million followers are going to make less than $200 a month. Even if you made $200 per month in ad revenue, it is almost nothing.

Don’t get me wrong – I’m not complaining. Something is better than nothing and X is much better than what Twitter used to be (in growth and monetary potential and free speech).

But – ads are not a great way to make money. But hey – it’s better than… nothing.

The real way to make money is to create valuable products and services and sell them.

Live Intentionally: 90 Day Self-Improvement Program my flagship e-book has sold over 10,000 copies and is now an international bestseller. I mostly sell it here on the blog/newsletter and on X.

You can make a LOT of money with X:

Some months I do $30k a month, sometimes I do $40k a month, every once in a while I’ll do close to $100k a month (including affiliate income and a bunch of stuff other than Gumroad).

The breakdown is $20k a month made solely by the blog and the rest from X (and other social media platforms that I have 100% automated with Repurpose Pie).

And I run this blog and my X account as a hobby as most long term readers already know. This is not my main business and not my living.

For those wondering, I own some very profitable businesses including a legal consulting business, a software affiliate marketing firm, and a few SaaS companies (For one, I own the software I linked above).

That said, I’m not going to act like an extra $20k a month isn’t a lot of money for most people. For many even an extra $1000 per month is life changing.

There are a LOT of money in having a big X account by the standards of 99.999% of humanity, but you gotta make that from your own sales and marketing, not by relying on ads.

I have a full guide on how to make money from X – if you are interested in starting an X based business, get The Art of Twitter.

If you are dead broke – download a free copy of No-BS WiFi Money and get to work.

– Harsh Strongman

P.S. You’ve found the #1 Self-Improvement Website on the internet. Here are some other articles you will like:

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