Your Expenses Have a Floor. Your Income Has No Ceiling.

We’re going through an economic downturn right now. The overall “mood” in the market is down.

People are spending less, businesses are making less, jobs are less secure, and there is much less optimism than there used to be.

Governments manipulate the data to make it seem like all is well (till they cannot) but literally all normal people (i.e. not in the top 1%) can feel that the economy is slow and the cost of everything is going up.

And this is true all over the world.

There has been an easy 30-70% inflation in India in the last 3-4 years. Restaurants I used to pay ₹1000 to eat at now cost ₹1300-₹1500.

I used to pay ₹10k for 4kg whey protein, and now it costs ~₹17k.

Almost everything costs much more than it used to a few years ago.

I’m not paying my employees 70% more than what I paid them in 2022/23 (maybe ~35% more).

Nor have my business profits gone up 70% (it’s been very flattish actually, especially in 2025 and 2026 – covered in the economic update post).

I have a very high income (thanks to online business) but how are most people surviving this?

Well they are not.

They are getting SQUEEZED and CRUSHED.

They are going DOWN the socioeconomic ladder. They are relocating to cheaper places, eating cheaper food, not going out as much, etc.

If you spend some time at the grocery store checkout line, you will see many people use BNPL to pay for groceries.

Most people are trying to go leaner and save as much money as possible. They are scared that they might lose their jobs to the economy and to AI.

While trying to live leaner is a completely rational response to bear markets and fear/uncertainty (AI), the mistake is in what people are NOT doing.

The biggest mistake men make during economic downturns is focusing only on saving money, and not on building more income streams.

Surprise: Your expenses have a floor. They cannot go below zero. Your income on the other hand has no ceiling.

What men need to do during downturns is to find ways to INCREASE and DIVERSIFY their income.

Most people do not do this.

They obsess over cutting costs, and working harder at their job hoping to retain it.

This does not usually work, because when big layoffs happen, entire departments are cut regardless of your performance. You are just a line on a spreadsheet.

Unless you own equity in your own business (again, the internet is best for this because starting an online business is very low cost)… you are going nowhere.

The problem with young men today is that they just want to be handed everything on a platter.

Most men CAN utilize the internet (assuming normal IQ or higher), but they DON’T because they are:

1. Lazy
2. Too comfortable and
3. Distracted by porn, video games, movies, TV shows, etc.

This is actually good news for those who can focus because it means competition is really low.

WHAT OPPORTUNITIES DO YOU HAVE IN FRONT OF YOU RIGHT NOW? THINK HARD.

Let’s say you’re a teacher. Let’s say you teach something boring, like History.

How can you make money online as a history teacher?

Most people would agree that you have a bad starting point.

It’s easy for a recruiter to make money from the net, but a history teacher? That’s impossible, right? WRONG.

I can think of many ways right now for a history teacher to make money.

• Putting your history lessons on websites like Skillshare
• Kindle book on lessons of history for parents to teach their kids (anything that can help their children get ahead can easily be sold to parents)
• Video course and podcast on various historical topics
• X account that talks about the lessons of history
• Selling historical art, like replicas of sculptures and reliefs
• Paid newsletter on Substack or Beehiiv

If these sound stupid or made up to you, you are wrong.

There are already people making TONS OF MONEY doing exactly these very things.

For example, Dan Carlin makes more from his podcast Hardcore History than most people do from their day jobs.

There are many history Substacks that make SERIOUS MONEY, more than you think.

They make more in a year than you do in 10 years.

Likewise, historical artwork is a very big market.

If you have a big X account, you can 3D print or get sculptures from China and resell them for big profits.

And believe me, the margins in this business are huge. These head statues being sold for $100-250 can be purchased on Alibaba for $2-20.

There are INFINITE ways to make money online.

If you are a history teacher, you can make an X account RIGHT NOW. Talk about Roman history and its collapse, and draw parallels between current events and Roman history.

People are crazy about Rome, and love coming across historical parallels.

Once you have a decent audience, you can launch a $29 or $499 course on Rome (whatever topic you like), you can sell artwork like replicas and maps, or launch a paid newsletter on Substack or somewhere else.

None of this requires anything complex.

You can pull in a lot of money using what you already know as a history teacher. (Other professions can make a lot more.)

You do not need to reinvent the wheel to make money… just copy the models that other people are using with success and implement them in your niche!

Again, THERE ARE INFINITE WAYS TO MAKE MONEY WITH THE INTERNET.

Even if you are a nobody with no skills, well you can learn skills (like copywriting, the most valuable skill on the planet).

And then you can use the internet to market them, and then become a somebody.

Or you can build an audience on any social media platform of your choice and build your business there (it’s very easy to figure out the product once you have the AUDIENCE.)

This is why I keep telling men to build an audience.

AUDIENCE = LEVERAGE = OPPORTUNITY = MONEY.

If you choose X as your platform, pick up a copy of The Art of X because it will hold your hand through the entire process.

It will show you exactly what to do:

• How to pick a niche
• How to set up your account
• How to grow your account
• How to build products
• How to sell products and actually make $$$
• And literally everything else you need.

You can check out the reviews for yourself.

Click Here to Get The Art of X and start building something TODAY.

I even have a 6-month money-back guarantee in case the guide does not work for you. So you either get a great return on your investment, or you get your money back.

That’s as risk free as it gets.

If you still don’t believe in yourself, too bad then.

Equal opportunity, unequal outcomes.

You can either build, or you can complain.

Choose your side.

– Harsh Strongman