If you were wondering how much does X pay in creator revenue sharing, this article will give you real answers with screenshots.
Note: This article is regularly updated to reflect the changes at X.
Life Math Money X Creator Revenue Earnings
From 1st September, 2024 to 9th November, 2024 (~70 days), I made exactly $131.03 from X Creator Revenue sharing. I have ~380K followers.
You can see a screenshot of my creator earnings dashboard below:
X payouts are calculated on the basis of engagement from verified premium accounts with your content on X.
This was formerly based on Ad revenue but from November 8th, 2024, revenue generated from verified ads impressions in your replies will no longer impact revenue sharing.
Your X payout amount comes down to 1 singular metric: How many VERIFIED followers engage with you. That’s IT. This means any engagement from non-verified accounts don’t add to my payout.
I have 11.7k verified followers:
If we do the math, it comes down to $131.03/70*30 = $56 per month for ~11,000 verified followers (rounding down because I gained some of them during the period).
You make roughly $5 per month per 1000 verified followers.
48 Laws of Power X Ad Revenue Earnings
Here is another account I own (48 Laws of Power). This is a fully automated account that doesn’t interact with anyone i.e. the earnings are expected to be lower.
It has 13K verified followers:
And here are it’s X creator sharing earnings:
In the 70 days from 1st September, 2024 to 9th November, 2024, the account made exactly $78.55 from X Creator Revenue sharing. It has ~410K total followers.
So about 78.55/70*30 = $33 per month for 13k verified followers.
This account makes $2.6 per month per 1000 followers (lower side since this account is 100% automatic and doesn’t interact with anyone).
How Your X Payout is Calculated
From the X official account:
25% of X’s revenue from selling premium subscriptions goes directly to creators. The goal is to make it possible for anyone to earn a living on X.
Here’s how our platform helps you monetize your content:
Content quality, not ad impressions: X uses algorithms to evaluate viewer engagement by analyzing interactions such as replies, likes, bookmarks, and the time spent viewing your content. These factors directly contribute to your payout. Only genuine interactions from Premium users will be counted toward your earnings.
Higher signal engagements: Certain engagements are worth more than others. Engagements from users on higher premium tiers are also worth more.
Audience analysis: X also considers the characteristics of your audience, including who they follow and who follows them. This holistic approach can influence your monetization scores and payout weights.
Spam prevention: If X detects spam engagements – like posting unrelated content in replies to farm views – they will penalize you to maintain the integrity of the platform.
The exact formula has not been revealed, but these are the metrics they use.
X Payout for Views – What to Expect
Most accounts are making somewhere around $2.5-10 per 1000 verified followers.
You make more if you tweet more (and thus rack in more total engagement from your verified followers).
I’ve privately verified this with some of my friends who also run big X accounts.
However, there are some accounts who make VERY significantly more, like this guy who has ~100k followers.
Most of his followers are verified and he tweets A LOT. Often more than 500 tweets a day.
On average though, $2.5-10 per 1000 verified followers is what to expect.
You can use the calculator below to estimate how much you can expect to make from X ad revenue sharing.
X Ad Revenue Calculator
X Payout RPM Reference Table
| Engagement from verified followers | Earning estimate for every 1000 verified followers (Assumes ~10 tweets per day) |
| Very Low | $1 |
| Low | $2.5 |
| Medium | $5 |
| High | $10 |
| Very High | $15 |
“Why is my X payout so low?” – Answered by X Engineer Eric Farrago
Short answer: You don’t have as many verified followers.
“Why is my payout so low?” is a top question from creators every time we do a payout.
I’ve looked into countless numbers of these to make sure there are no bugs in the calculations. By far the most common reason is lack of engagement from Verified users.
Some top creators have wildly different numbers of Verified followers as well. I look at a couple of creators in this last batch. I looked into a few top creators (by follower account) who had only 2.5% of their following as Verified.
I saw other examples where creators had upwards of 10% of their followers as Verified. On a per follower/per impression basis, the creator with 10% of their following as Verified will earn significantly more than a creator with fewer Verified followers. This is why smaller creators with a high Verified following can earn as much as a much larger creator with mostly non-Verified followers.
The goal here is simple: creators should not be able to earn larger payouts by inflating their metrics with fake impressions. While Verified users will never be 100% bot free, the difficulty in faking engagement with Verified accounts is significantly more difficult and costly than with non-Verified accounts.
Comparing raw impression numbers between creators is not actually very useful.
– Eric Farraro (X Engineering Team)
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