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Hypefury Review (From Over a Year of Use)

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Hypefury Review

I have a pretty nice Twitter following (almost approaching 200k followers!), and I’ve learned quite a bit in the process of building it.

This post reviews the software I use for automating my Twitter feed: Hypefury. I’ve used them for about a year now, and I’ve posted hundreds if not thousands of tweets with it.

What is Hypefury?

Hypefury is a Twitter automation software that lets you queue your tweets and set specific times when they’ll be posted.

The basic idea is that instead of sitting on your computer and manually posting tweets every few hours, you can schedule them in advance so you can free up time for other tasks.

The Hypefury Dashboard
The Hypefury Dashboard

It’s fully web-based and optimized to run on your browser, both on your computer and mobile.

Normally whenever I have a thought that I could use as a tweet, I just pull out the phone and schedule it to my queue. This way, my queue is always full of tweets and I never have to sit and think of something to write.

Hypefury Features

Hypefury has all the features you get from a standard Twitter scheduler like Buffer or Hootsuite. What makes it interesting (and why I use them in particular) is their Twitter-specific features that other well-known software don’t have.

1) Automatic Retweeting

Hypefury Automatic Retweet Menu

This is a pretty interesting feature that the Hypefury team built on my request.

The idea is simple: The Twitter algorithm does not show a tweet to all the people who follow you (an average tweet is shown to about 25-40% of your total following).

If you want more people to see it, you need to retweet it a few times, especially about 12 hours after posting it (to tap into different time zones).

Hypefury does this automatically. I Tweet at 2 PM, and 12 hours later, at 2 AM the next day, Hypefury will automatically go and retweet my Tweet.

Life Math Money Twitter Engagement
The average tweet that you don’t retweet reaches about 35% of your audience. Despite my having 195.2K followers, I’ve reached less than half of them. This Tweet is a few days old.

This is good because it allows more people to see my content and lets me reach the part of my audience that lives on the other side of the world.

As far as I’m aware, Hypefury is the only software that has this feature.

You can set up Hypefury to do the automatic retweeting with the time gap of your choosing, but I recommend 12 hours because that’s when you’ll reach a completely different audience.

2) Automatically Add Sales Tweets

You can set up Hypefury to automatically add a tweet as a reply after a given threshold of likes/retweets has been met.

I occasionally use it to add sales tweets to popular tweets.

It makes quite a bit of money automatically.

I’ve also used it to build my email list by posting a sign-up link under tweets that are doing well.

3) Image Tweets

Hypefury Review Image Tweet Feature

This is a pretty fun feature that adds an image to your tweet that contains whatever text you put in the box.

I use it mostly for fun purposes, but it definitely helps your tweet stand out from the crowd.

I find that motivational tweets do well in this format.

4) Screenshots of Tweet For Instagram

Hypefury Instagram

If you check the “share on Instagram” toggle on your tweet, Hypefury generates an image version of your Tweet that you can share on Instagram.

This allows you to get more “juice” from your content by allowing you to grow on another platform without having to produce separate content for it.

This is how my IG feed was originally being run (and how I started there). It works well, but now I use Pikaso + Zapier to run my IG page because it’s more automatic.

If you’re just starting and don’t want to pay for two more services, Hypefury’s screenshot will work just fine.

5) Schedule Threads and Tweetstorms

As far as I’m aware, this is the ONLY major service that can schedule threads (also known as tweetstorms) on Twitter. (A Twitter thread is a series of tweets replying to each other.)

Hypefury Twitter Thread
A thread scheduled on Hypefury.

You can set it up to post each tweet after a delay; I usually use 1 minute.

This feature is convenient because 280 characters are often not enough, and it’s a serious content limitation to not be able to schedule tweets as a thread.

A good thread that gets many retweets will bring you far more followers than a good tweet that goes viral. Threads take more time to read, the people reading it have gotten to know you a bit more than they would have with just one tweet, and thus they’re more likely to follow you.

6) Evergreen Library

There’s a bunch of other features Hyperfury has, like an evergreen library where you mark your tweets as evergreen, add some evergreen slots to your queue (see the image of the dashboard at the beginning of this article), and a random evergreen tweet will be retweeted at that time.

This allows you to get more engagement from your old tweets and keeps your feed full of content for new followers.

The average tweet dies after 3 days. This feature brings them back to life every once in a while.

I have 3-4 evergreen slots in my queue for every day of the week.

If you’re looking for Twitter automation software, Hypefury is the one I recommend.

In fact, I liked them so much that I reached out to them and bundled a free 3-month discount code for Hypefury with my twitter guide, The Art of Twitter.

I did a podcast with one of their founders some time ago. Go check it out.

The Art of Twitter

Hypefury Alternatives

I’ve used a bunch of other software like Buffer before I got to Hypefury.

I’ll only say that Hypefury is vastly superior.

All of the features I listed above are not there in Buffer or other well-known schedulers. They are exclusive to Hypefury.

I think it’s because Hypefury schedules only Twitter while the others schedule a bunch of other social media like Facebook and Pinterest.

The development team at Hypefury is focused on building features for Twitter users, while others seem to be focused on other platforms and Twitter automation is just a side concern.

This is the only explanation I can think of that explains why even after all these years, Hypefury is the only one to have built the ability to schedule threads despite it being so important for Twitter users.

Hypefury has superior customer service too – they often get back to me in minutes; Buffer’s customer service team took 12 hours to reply.

Final Verdict

This is a Twitter focused service that beats everything else by a huge margin. They schedule threads, automatically retweet your tweets, and even run Gumroad sales for you.

There are also other minor features I didn’t mention in the article, like a “writer’s block” snap on your composer that shows you a few of your old tweets at random to inspire some new insights and a quote generator for lazy people.

Since they’re Twitter only, they’re always working on features that work for Twitter users and aren’t diverted by building features for other platforms.

Overall, I’m very happy with them and recommend checking it out for yourself.

Check out Hypefury Here

Hypefury

$14 (Standard) / $39 (Premium)
9.3

Features

10.0/10

Standard Plan Pricing

10.0/10

Premium Plan Pricing

7.0/10

Customer Support

10.0/10

Pros

  • Automatic Retweeting
  • Twitter to Instagram Screenshots
  • Schedule Tweetstorms/Threads
  • Text to Image tweets
  • Affordable Standard Plan

Cons

  • Premium plan is a bit expensive
  • No Zapier integration for Instagram Screenshot
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