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How to Spot a Rationalization (Are You Honest with Yourself?)

From the desk of Harsh Strongman Subj: How to spot a rationalization and avoid fake excuses A rationalization is a psychological defense mechanism that humans use to make themselves feel better about the decisions they made (or are about to make) and the outcomes they get. It’s important that you...

The Decoy Effect: A Fast-Food Menu Trick (With Examples)

The decoy effect is a cognitive bias exploited by companies all around the world to trick you into spending more. It’s so prevalent, that if you’ve ever watched a movie, bought a computer or a phone,  or even ate at a fast-food restaurant – you’ve been a target of and...

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